To gather the best input for creating a high-converting landing page, answer the following key questions:
Target Audience Insights
- Who is the ideal customer for this product/service?
- What are their pain points or needs that the landing page should address?
- What motivates them to take action (e.g., price, quality, convenience)?
Goals and Objectives
- What is the primary goal of the landing page (e.g., sign-ups, purchases, inquiries)?
- What secondary goals should we consider (e.g., building brand awareness, collecting leads)?
- What key performance indicators (KPIs) will determine success?
Unique Selling Proposition (USP)
- What makes your product or service different from competitors?
- What are the top three benefits of your product/service?
- What value do you offer that customers can’t find elsewhere?
Call to Action (CTA)
- What specific action do you want visitors to take on this page?
- How should the CTA be phrased (e.g., “Buy Now,” “Get Started,” “Request a Demo”)?
- Should there be more than one CTA or a single, focused one?
Design Preferences
- Do you have any design preferences or brand guidelines that must be followed?
- What tone and style should the landing page convey (e.g., professional, casual, fun)?
- Do you have any specific visual assets (images, videos, infographics) that must be included?
Content and Messaging
- What key points or messaging should be highlighted in the headlines and subheadings?
- Are there specific testimonials, case studies, or statistics that can be used to build trust?
- What are the common objections that users may have, and how can we address them?
Competitor Analysis
- Who are your top competitors, and what do their landing pages look like?
- What do you like or dislike about competitor landing pages?
- How can we ensure your landing page stands out?
SEO and PPC Alignment
- What keywords are being targeted for Google Ads and SEO?
- Are there specific search terms that should be included in the content to boost relevance?
- How can we align the landing page content with the ad copy for better performance?
Form Fields and Lead Collection
- What information is essential to collect from visitors (e.g., name, email, phone)?
- Should the form be long or short to maximize conversions?
- Will you offer any incentives (e.g., discounts, free trials) to encourage form completion?
Mobile Optimization
- What percentage of your traffic comes from mobile users?
- How important is it to focus on mobile-first design for this landing page?
