For some people, the words digital marketing may already be familiar. But if we ourselves are asked to define what is meant by digital marketing, maybe the answer can be different. Therefore, here we will summarize all digital marketing services in full from A to Z.
Since this article only summarizes the types of digital marketing services, the step-by-step process and way of working has been reviewed in the [official guide] marketing strategy writing.
Content Marketing
For a large enough digital marketing agency, they usually provide all types of multi-format, multi-platform content creation, and of course omnichannel. As for small-scale digital marketing agencies, they are usually limited to making articles or graphic designs. The following is a list of content that is usually provided by an agency.
- Blog posts (SEO articles)
- Infographics
- Video tutorial / unboxing / review / etc.
- Template (IG story)
- Pdf document
- Presentation slides
- Case study
SEO Optimization Services
With the increasingly sophisticated algorithm that is owned by Google, then displaying our website in search engines is no longer as easy as targeting keywords. There are many factors that must be met so that a website is friendly and can appear in the top ranking of search results. Here is a list of SEO services that are usually offered in order to optimize a website to be more SEO friendly.
- Website SEO audit
- On-page SEO
- Off-page SEO
- Content Development
- E-A-T building (Expertise, Authoritativeness, Trustworthiness)
- Local business SEO
- PBN backlink
Digital Advertising
As I have said before, the pay-to-play scheme adopted by almost all the big players on the internet ultimately requires us to budget for a digital marketing budget. Here are among the types of online advertising that are widely used by marketers around the world.
- Pay per click (PPC ads)
- Banner ads
- Display ads
- Social media ads
- Google Ads
Email Marketing
Email marketing does not only talk about sending email in bulk, but other supporting things such as list building, conditional email, and personalization will be the determinants of effective email marketing. Among the digital marketing services related to marketing via e-mail are as follows.
- Personalize email
- Newsletters
- Responsive and multi-platform email template
- Follow-up campaign
Social Media Marketing
If the three methods above previously tend to have clear patterns and methodologies, another case with marketing models with social media that tend to be dynamic and change according to the latest trends. Therefore, the most commonly used marketing methods include monitoring, duplicate competitors, and curation of content circulating on the homepage of social media. Here are among the ways of marketing.
- Social media optimization (SMO)
- Social media marketing (SMM)
Mindset Digital Marketing
So that all of our digital marketing efforts are structured and successfully achieve our goals simultaneously, we need an initial framework if we want to carry out all the digital marketing models above. Here are the main components that must be considered and formulated so that our digital marketing can be optimized.
- Strategy: Strategi marketing yang terdokumentasi
- Research: Riset secara mendalam dan terus-menerus
- Plan: Perencanaan yang matang
- Innovation: Inovasi dan terus mencoba hal yang baru
- Analytics: Manfaatkan data analytics dari setiap platform
- Teamwork: Kerjasama antar tim yang solid
